BECOME KNOWN AS A SOURCE OF EXPERT INFORMATION.
Once you begin to see yourself as an expert, others will see you as an expert, too! Use the Showcase Your Unique Expertise planning guide to position yourself as an expert in your niche.
Simply follow these steps to become an expert resource within your target market:
- Step ONE: Identify Your Unique Zone of Genius
- Step TWO: Challenge Your Own Assumptions
- Step THREE: What’s The Story To Your Brand
- Step FOUR: Get Specific With Your Bio
- Step FIVE: As An Expert, You Must Toot Your Own Horn
- Step SIX: Find Your expert Voice And Speak Your Piece
- Step SEVEN: Back That Thing Up With Testimonials
- Step EIGHT: Get Social On Social Media