Speaking & Workshops
“The most expensive moment in business is being misread by the right person.”
Your members are capable. Credible. Experienced. And some of them are being passed over by the exact buyers they’re trying to reach.
Not because they lack expertise. Because they’re being misread in the first 5 seconds — before they ever get the chance to speak.
That’s not a confidence problem. It’s not a visibility problem. It’s a signal problem. And it’s one your members can fix.
Chareen Goodman brings decision science to life for business audiences — showing leaders exactly how buyers make placement decisions under time pressure, and what to do about it immediately.
THE SIGNATURE WORKSHOP:
The 5-Second Scan™ What buyers decide about you before you speak — and how to change it
45–60 minutes | Interactive | Immediately actionable
Most opportunities are won or lost before you speak. Buyers, partners, and decision-makers are making placement decisions in seconds — categorizing who you are, what you do, and whether you’re the right level before a single word is exchanged.
Your members are doing everything right. Showing up. Following up. Building relationships. And some of them are still getting passed over — not because of what they lack, but because of what the market can’t see at first glance.
This workshop changes that.
What happens in the room:
In this interactive session Chareen walks your members through the exact 5-second process buyers use to categorize people, and then shows them, in real time, what that process reveals about their own positioning.
Using a live before-and-after diagnostic Chareen demonstrates precisely what a buyer decides in the first five seconds and how those five seconds are determining which of your members gets the call and which gets passed over. Then she shows exactly what changes when the signal is corrected, and why a precise correction changes everything about how someone gets placed.
Members leave with one immediate diagnostic question they can apply to their own positioning before they leave the room and a clear understanding of whether their authority signal is working for them or against them.
What your members will leave with:
A clear understanding of how buyers actually make placement decisions in compressed windows and why credentials alone no longer carry the same weight they once did.
The ability to identify the specific signal creating the misread in their own positioning — before the next conversation, the next pitch, or the next opportunity.
One immediate correction they can make to improve how they’re read at first glance.
Language to reduce friction in high-stakes conversations — so the right people recognize their level before they have to explain it.
This workshop is right for your event if your members are:
Small business owners and entrepreneurs who are losing opportunities to competitors they know are less capable. Fractional executives and independent advisors who keep getting introduced at the wrong level. B2B founders whose expertise is clear to them but not to the buyers across the table. Any business leader whose opportunities depend on being read correctly in compressed windows.
A NOTE FOR EVENT ORGANIZERS:
This is not a motivational talk. It is not a personal branding session. It is not a LinkedIn tutorial.
It is a practical, interactive diagnostic experience that gives your members something they can use immediately — a precise understanding of how they’re being read and what to change about it.
Chareen brings the same precision to the room that she brings to her private client work. Your members will leave with clarity, not just inspiration. And the conversations that follow — among members, with you, and with Chareen — will reflect that.
Available formats: 45-minute workshop — ideal for chapter meetings and lunch events 60-minute workshop — ideal for half-day programs and leadership events Executive briefing — ideal for private company offsites and leadership teams
WHERE CHAREEN HAS SPOKEN:
WHAT PEOPLE SAY:
“Chareen has an exceptional ability to diagnose what’s really happening beneath the surface. She brings clarity to complex leadership dynamics and helps leaders see themselves — and each other — accurately. The impact is immediate and lasting.”
ABOUT CHAREEN:
Chareen Goodman is an Authority Brand Strategist, keynote speaker, and executive advisor with a background in Fortune 500 turnaround consulting. She holds a Master’s in Communication from Northwestern University, a Bachelor’s in Business Administration from UC Berkeley, and is a Certified Project Management Professional.
She works at the intersection of authority, trust, and decision-making — helping leaders and organizations understand how judgment actually works in a compressed attention economy, and how to ensure authority is legible, trustworthy, and correctly placed before opportunity is lost.
She is the creator of the SEEN Model™ and the Selected in Seconds™ Framework — a decision-led methodology that shows how selection actually happens under time pressure and how capable leaders make their value obvious before the first conversation.
“Positioning explains how products win. Selected in Seconds™ explains how people get chosen before positioning even matters.”
BRING CHAREEN TO YOUR EVENT:
Your members are capable. They deserve to be read that way.
Chareen works with a limited number of associations, chambers, and corporate events each year to ensure every engagement delivers the precision and impact her audiences expect.
If you’re planning an event where your members would benefit from understanding exactly how buyers make placement decisions and what to do about it, we’d like to hear from you.
