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5 Common Email Marketing Mistakes New Coaches Make and How to Avoid Them


Email marketing has been a powerful tool for coaches to reach their audience and grow their businesses. However, it is not uncommon for new coaches to make mistakes in their email marketing campaigns that can affect their success.

In this post, I’ll dive into five common email marketing mistakes that new coaches make and provide tips on how to avoid them.

Mistake #1: Not Building a Quality Email List

One of the biggest mistakes that new coaches make is not building a quality email list. They may be tempted to buy email lists or add contacts without their permission, but this can damage their reputation and lead to low engagement rates.

Focus on building a quality email list by offering valuable content and incentives that encourage people to sign up.

Mistake #2: Sending Generic Emails

Another common mistake is sending generic emails that do not resonate with the audience. Coaches may be tempted to send the same email to everyone on their list, but this can lead to low open and click-through rates.

The best thing to do is to segment the email list based on the audience’s interests and preferences to send more personalized emails that resonate with them.

Mistake #3: Not Having a Clear Call-to-Action

A clear call-to-action (CTA) is crucial in email marketing campaigns. New coaches may make the mistake of not having a clear CTA or including too many CTAs in one email, which can confuse the audience.

Instead, focus on one clear CTA that aligns with the email’s goal and use persuasive language to encourage the audience to take action.

New coaches often forget to include a clear call-to-action (CTA) in their emails. The CTA is what tells your subscribers what you want them to do next, whether it’s to sign up for a webinar, download a free guide, or purchase your coaching services.

To avoid this mistake, make sure your emails have a clear and compelling CTA. This can be in the form of a button, link, or even a simple sentence at the end of the email.

Make sure your CTA is relevant to the content of your email and provides your subscribers with a clear next step.

Mistake #4: Ignoring Mobile Optimization

Everybody is using mobile these days. So, with the rise of mobile devices, it is essential to optimize emails for mobile devices.

New coaches may make the mistake of not optimizing their emails for mobile devices, which can lead to low engagement rates.

Try to use a responsive email design that adapts to different screen sizes and test emails on different devices to ensure they look great on any device.

Mistake #5: Not Testing and Analyzing Results

Finally, new coaches may make the mistake of not testing their emails and analyzing the results. They may send emails without testing them or not analyze the results to see what works and what needs improvement.

Here is where testing really can help.

Test different elements of the email, such as subject lines, CTAs, and content, and use analytics to track the email’s performance and make data-driven decisions.

Let’s Wrap Up

Email marketing can be a very powerful tool for coaches to reach their audience and grow their business.

But, it’s essential to avoid these common mistakes, such as not building a quality email list, sending generic emails, not having a clear CTA, ignoring mobile optimization, and not testing and analyzing results.

By following these few simple tips, new coaches can create effective email marketing campaigns that resonate with their audience and drive results.

Are you tired of feeling stuck and ready to make a change in your email marketing? Schedule a Bold Lead Discovery Call with me and let’s work together to make it happen.


Chareen Goodman
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Chareen Goodman

Hello there! I'm Chareen Goodman, your go-to Strategic Business Coach. I specialize in guiding coaches, consultants, and niche-experts on the path to creating a successful online business, regardless of their prior business experience. My dedication and enthusiasm lie in helping my clients navigate the exciting stages of entrepreneurship. I'm here to teach you the ropes of building, expanding, and scaling your business, all while achieving remarkable results and boosting your revenue. Let's connect and chat about your business goals. Book a Complimentary Bold Leap call with me today!


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