Your LinkedIn Isn’t Broken, But Your Authority Brand Is
The Formula That Turns LinkedIn Profiles Into Client Magnets
If your LinkedIn profile isn’t bringing you premium leads every week, you’re leaving thousands on the table and losing visibility to competitors who are showing up as Authorities.
In this blog post, I’ll introduce you to my transformative Authority Brand Formula™: (B+O+C) x (E x 3) / T. This innovative framework is designed to help you optimize your LinkedIn profile, showcase your expertise, and connect meaningfully with your targeted audience.
Why Coaches & Consultants Struggle on LinkedIn
Most coaches and consultants have no idea how many high-ticket opportunities they’re missing because their profile doesn’t position them… it just describes them.
It’s not your fault because LinkedIn has evolved considerably and fast!
With over 1 billion users globally, LinkedIn is no longer just a digital resume. It’s a lead generation powerhouse for high-ticket coaches and consultants — if you know how to leverage it correctly as a business development tool.
And that’s where the Authority Brand Formula™ comes in.
Even seasoned experts with real client results and deep expertise are stuck in “invisible” mode on LinkedIn due to the number of myths out there.
Here are the most common misconceptions keeping you from attracting high-ticket clients:
Myth 1: “LinkedIn is for job seekers.”
Not anymore. Today, it’s the platform for thought-leading coaches, consultants, and service pros to get seen, trusted, and hired.
Myth 2: “Having a profile is enough.”
A static profile of yesteryear doesn’t build credibility. If you’re not optimizing or engaging strategically, you’re just another nameless face in the scroll.
Myth 3: “It’s a numbers game.”
You don’t need more connections. You need the right connections, i.e., ideal clients who immediately see your value.
Myth 4: “Authority Branding is optional.”
Without it, you’re just another “expert” swimming in the tranches of the LinkedIn Ocean. But with it, your profile becomes a 24/7 sales asset.
The Fix? The Authority Brand Formula™:
(B + O + C) × (E × 3) / T
This proven formula transforms your profile into a lead-generating, authority-positioning asset that attracts, engages, and converts the right people, without gimmicks, cold spammy DMs, or paid ads.
Let’s break it down.
(B) Branding: Command Authority
Your brand isn’t your job title, it’s the perception of your expertise.
It’s how we help clients position themselves as the go-to authority with:
- A magnetic headline that stops the scroll
- A story-driven “About” section that builds trust
- Messaging that speaks directly to your dream clients
“I’m blown away by how many people are finding my profile now. In less than two weeks, my new LinkedIn profile is already attracting potential clients!” – Brad S., Leadership Coach
(O) Optimization: Be Discoverable
Even great branding fails if your profile doesn’t show up in searches. Optimization includes:
- Strategic Authority-Branded keywords
- SEO-driven headline, skills, and summary sections
- A branded banner that instantly conveys trust
(C) Content: Show Your Expertise
Thought leadership isn’t optional, it’s the trust builder.
But most coaches get stuck on what to post and how often.
We like to create a repeatable content rhythm using our Ripple Marketing Method™ to:
- Solve your audience’s problems
- Position you as a trusted voice in your space
- Prompt inbound messages from qualified leads
(E) Engagement: Create Demand Daily
This is where the rubber meets the road, and where the Triad of Engagement™ comes in:
- Comments: Leave insights on others’ posts to boost visibility.
- Connection Requests: Grow your audience with strategic intention.
- Conversion Conversations: Move leads forward using our DM to Deal™ approach.
(T) Time: Stay Consistent
Even the best strategy won’t work if it’s a one-and-done.
This formula compounds over time when done consistently.
The key is:
You don’t need to post daily, but you do need a strategic plan that keeps you top of mind without burning out.
The Result?
You become visible, respected, and in demand.
You’ll make the shift from:
- “Why isn’t anyone booking calls?”
…to - “I just got another DM from a perfect-fit client asking about my offer.”
It’s a Wrap!
The journey to LinkedIn success doesn’t have to be daunting. While many strategies falter due to a lack of clarity, consistency, or engagement, the Authority Brand Formula™: (B+O+C) x (E x 3) / T provides a structured pathway to transform your LinkedIn profile into a powerful tool for consistent high-quality leads and consistent cash flow.
The key, however, is to take action.
Ready to Put the Formula to Work?
If you’re an established coach or consultant tired of wasting time on LinkedIn with little to no ROI, the next step is simple:
Join the Waitlist for the Authority Boost Group Intensive
This high-impact group experience helps you implement the Authority Brand Formula™ step-by-step so you can:
- Build a magnetic Authority-Branded LinkedIn profile
- Create a 30-day content plan that attracts ideal clients
- Launch your DM-to-Deal™ system to convert leads into high-ticket clients
Just one client can more than 10X your investment.
Spots are limited. Join the waitlist now and be the first to know when doors open. Plus, get access to exclusive bonuses just for waitlisters.
Let’s make your LinkedIn your most powerful digital sales asset.
- Your LinkedIn Isn’t Broken, But Your Authority Brand Is - May 3, 2025
- The Power of Clarity Through the 1-1-1-1 Strategy for High-Ticket Coaches - January 1, 2025
- From LinkedIn Presence to LinkedIn Authority in 2025 - December 28, 2024
