LinkedIn | Authority Brand Strategist

Tag / LinkedIn

The SEEN Model™ [E]: Why the Language of Doing Is Costing You Strategic Mandates

March 18, 2026

Part 3 of 5 in The SEEN Model™ Series | Authority Insights Missed the series? Start with Part 1: You’re Not Being Passed Over. You’re Being Misread. A call with a potential client went well. They liked him. They said he was “impressive.” The follow-up email asked for a short-term project proposal instead of the...Read More

Authority Placement, LinkedIn, The SEEN Model™

Authority Gap, Authority Placement, LinkedIn, SEEN Model

The SEEN Model™ [S]: Why Buyers Can’t Place You in 5 Seconds

March 11, 2026

by Chareen Goodman

Part 2 of 5 in The SEEN Model™ Series | Authority Insights Missed Part 1? Start here: You’re Not Being Passed Over. You’re Being Misread. Casey had been a CFO for 18 years. He had left corporate, built a fractional practice, and had the track record to be operating at the highest level. On a...Read More

Authority Placement, LinkedIn, The SEEN Model™

Authority Branding, Authority Placement, LinkedIn, LinkedIn Strategy

Your LinkedIn Isn’t Broken, But Your Authority Brand Is

May 3, 2025

by Chareen Goodman

The Formula That Turns LinkedIn Profiles Into Client Magnets If your LinkedIn profile isn’t bringing you premium leads every week, you’re leaving thousands on the table and losing visibility to competitors who are showing up as Authorities. In this blog post, I’ll introduce you to my transformative Authority Brand Formula™: (B+O+C) x (E x 3)...Read More

Business Growth, LinkedIn

Coaches, Consultants, Lead Generation, LinkedIn, LinkedIn Strategy

Before You Post: Is Your LinkedIn Profile Ready to Convert?

November 11, 2024

by Chareen Goodman

Before you hit that “post” button on LinkedIn, take a moment to reflect on this fundamental question: Is your LinkedIn profile truly ready to convert your ideal future clients? Many fractional executives and independent advisors post on LinkedIn, hoping to build authority, attract high-ticket clients, and grow their businesses. Yet, despite their consistent efforts, they...Read More

Authority Brand Formula, LinkedIn, LinkedIn Strategy, Optimization

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