Group of hats for sale, hanging on a wall, Ecuador

How Many Hats Are You Wearing In Your Coaching Business?


It’s inevitable. As the owner of a coaching business, you will wear many, many hats. 🎩

  • Marketing Manager
  • Bookkeeper
  • Content Creator
  • Social Media Manager
  • Business strategist
  • Sales Executive
  • Coach
  • Technical Support
  • Etc.

But while this type of task juggling is to be expected, you have to be aware that not all your hats are created equal.

I’m sure you will agree with me here that your daily marketing efforts outweigh bookkeeping, for example, without marketing, there will be no cash to manage in your business. 😲

Not only that, but you must consider how much time you’re spending in each area as well.

If you spend all day tweaking the design of your website and put off sending an email to your list, what have you gained?

Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your coaching offer. You know, the offer that your ideal clients are looking for, and that brings in the cash. Just sayin’ 🙄

In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world of coaching, we don’t always have that option. Instead, we have to work smarter and take care of how we’re spending our time.

So if you are a coach and find yourself wearing too many hats right about now, here are a few things you can do to take some of those hats off.

#1: Prioritize Your Daily Tasks

We all have different skills and sweet spots when it comes to the tasks we want and need to do.

For example, you might love supporting your clients outside of your standard coaching time and hate bookkeeping, while someone else enjoys looking at the numbers on a regular basis and doesn’t like dealing with the customer help desk.

But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.

That might mean:

  • Product creation
  • Email marketing
  • Client outreach
  • Webinar development

Or something entirely different that leads to bringing in the money. 💰

I encourage you to take out a pen and a piece of paper and identify those money-making tasks you know you should be doing in your business and be sure to prioritize them every single day.

#2: Know the Difference Between Important and Urgent

In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid.

Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.

The image below shows you how to cut to the chase! 🪓

This is actually a great exercise to do, especially if you find yourself squirreling around every day.

Adaptation of Steven Covey’s The Four Quadrants of Time Management

“Putting first things first means organizing and executing around your most important priorities. It is living and being driven by the principles you value most, not by the agendas and forces surrounding you.”

— Dr. Stephen R. Covey

Once you know where a task falls on the grid, you’ll immediately know what you should be working on.

For example:

  • Marketing and planning for your coaching business are important but not urgent.
  • A ringing phone is urgent, but not important. (Hello caller ID).
  • The sales page for your new program, which is launching tomorrow, is both urgent AND important. (Get’er done! 🤠)

So before you prioritize your daily to-do list, think about where each of your tasks falls within the quadrant, and schedule them accordingly.

Will you always be working on the best task right now? Probably not. Nor will you always use your time as wisely as you could.

But by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage your small business.

#3: Set Clear Goals for Your Business

The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals.

  • Where exactly are you going?
  • What exactly do you want to accomplish in your business?
  • Do you want to build a six-figure coaching program?
  • Earn a living working only 3 or 4 days a week in your business?
  • Do you dream of building a coaching practice that lets you integrate your business into your family life?

Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.

#4: Commit to a Plan and Stick to It

Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at the success you are longing for.

Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.

Be realistic with yourself and make a plan to give your business the best shot at success.

Then, make a commitment to yourself and your business to follow the plan.

My clients will always hear me say, “plan your work and work your plan.” That’s the project manager in me. 🥰

The key is to focus on what you know works, keep your goals in mind, and recommit to making your coaching business as good as it can possibly be.


Let’s Talk!

Are you ready to take control of your life and create the future you deserve without the overwhelm? Book a Bold Lead Discovery Call with me and let’s do it together!


Chareen Goodman
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Chareen Goodman

Hello there! I'm Chareen Goodman, your go-to Strategic Business Coach. I specialize in guiding coaches, consultants, and niche-experts on the path to creating a successful online business, regardless of their prior business experience. My dedication and enthusiasm lie in helping my clients navigate the exciting stages of entrepreneurship. I'm here to teach you the ropes of building, expanding, and scaling your business, all while achieving remarkable results and boosting your revenue. Let's connect and chat about your business goals. Book a Complimentary Bold Leap call with me today!


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